Before launch: replace [LEGAL ENTITY NAME], [REGISTERED ADDRESS] and [CONTACT EMAIL] throughout, and confirm the list of processors below matches what you actually run. Meta requires a reachable privacy policy on any page your ads point to.
This policy explains what personal information [LEGAL ENTITY NAME] ("ABD Scales", "we", "us") collects when you use this website, why we collect it, and what rights you have over it.
Who we are
ABD Scales is a paid-media consulting business operated by [LEGAL ENTITY NAME], [REGISTERED ADDRESS]. For any privacy question, or to exercise any right described below, contact [CONTACT EMAIL].
What we collect
- Information you give us. When you book a call, you provide your name, email address, and any answers you give to the booking questions. If you email us, we hold that correspondence.
- Information about your business. During an audit call you may voluntarily share commercial information such as advertising spend, performance metrics or account access. We treat this as confidential and use it only to perform the audit.
- Technical and usage information. Standard web data such as IP address, browser and device type, referring page, and how you interact with this site, collected through cookies and similar technologies.
Why we use it
- To schedule, prepare for and deliver the call you booked.
- To respond to your enquiries and, where you have booked or enquired, to follow up about our services.
- To measure how our advertising performs, so we know which ads are worth running.
- To keep the site secure and working, and to meet our legal obligations.
Where the law requires a lawful basis, we rely on your consent (for non-essential cookies and marketing), on the performance of a contract or steps taken at your request (for delivering a call you booked), and on our legitimate interests in running and measuring a business.
Advertising and analytics cookies
This site uses the Meta pixel and may use other advertising or analytics tools. These set cookies and send limited event data — such as the fact that a page was viewed or a booking was completed — to the relevant provider, which uses it to measure and optimise advertising and may match it to an existing account you hold with them.
You can control cookies through your browser settings. You can also opt out of interest-based advertising through the tools each platform provides, including your Meta ad preferences. Blocking non-essential cookies will not stop you using this site or booking a call.
Who we share it with
We do not sell your personal information. We share it only with service providers who process it on our behalf, under contract, and only as needed to run the business — for example our scheduling provider (Calendly), our email and hosting providers, and advertising and analytics platforms. We may also disclose information where we are legally required to.
Some of these providers are located outside your country, including in the United States. Where information is transferred internationally, we rely on the safeguards those providers offer, such as standard contractual clauses.
How long we keep it
Booking and enquiry records are kept for as long as needed to deal with your enquiry and for a reasonable period afterwards for business records, then deleted. Commercial information shared during an audit is deleted on request at any time. Cookie data expires according to each cookie's lifetime.
Your rights
Depending on where you live, you may have the right to access the personal information we hold about you, to have it corrected or deleted, to object to or restrict how we use it, to withdraw consent at any time, and to receive a copy in a portable format. Exercise any of these by emailing [CONTACT EMAIL]. We will not treat you differently for exercising a right. If you are in the UK or EEA and are unhappy with our response, you may complain to your national data protection authority.
Children
This site is aimed at business owners and is not directed at anyone under 18. We do not knowingly collect information from children.
Changes
If we change this policy we will update the date at the top of this page. Material changes will be made clear on the site.